Lolamatic is an automated, dynamic data extraction and transformation platform which selects the best opportunity and maximum yield for publishers operating programmatic email sales. Enabling transparency and control, as well as providing compliance and delivering global trading standards across the data trading ecosystem.
The Overmore GROUP have delivered Lolamatic, a “SINGLE MACHINE” which selects and sends targeted emails to relevant people in a timely and efficient manner, delivering the promise of “one to one” communications by Publishers for Advertisers to “in market” prospective customers.
In conjunction with our existing software Lolagrove and Crop Ninety, Lolamatic can deliver an end-to-end solution enabling publishers to increase revenues and optimise inventory whilst allowing advertisers to engage the consumer with complementary messaging content that is timely and relevant via any medium, only paying for ads delivered to their target audiences and at the same time instilling confidence that they are doing it in an efficient and secure manner.
Overmore have advanced programmatic technology to meet the needs of branded campaigns. It's taken advancements in areas such as cross-platform measurement, inventory quality, and creative flexibility to pave the way for programmatic brand emial campaigns.
Transparency on the inventory bought provides additional reassurance to advertisers that their brand equity is preserved. Programmatic buying helps connect advertisers with audiences faster and smarter.
Marketers using our platform have seen average open rates of nearly 30% and average click-through rates of over 8%.
